How Do You Compliment and Recognize Introverted Personalities?

Last week, I shared with you my embarrassing experience of finding out that I did not know as much about motivating people as I thought I did. So what does work and with whom does it work best?

COREMAP(tm) teaches us that introverted personalities, Organizers and Relaters, respond best to specific types of recognition …

  • Organizer personalities prefer private forms of recognition. They are much more comfortable with a quiet side conversation that acknowledges their achievement; and, because they are very detail oriented, they value the compliments and recognition when they are very specific. Example: working with a counselor that we’ll call Lisa, it was always a pleasure to see her when she arrived at work and I wanted to let her know that. I could have told her, “it sure is great to see you every morning”. It would have conveyed the essence of the compliment. Instead, one morning when she was the first to arrive, I went to her desk and said, “I sure am glad to see you in the mornings. You always have a smile on your face and your whole attitude conveys that you’re excited about what you do. You make it a great day for everyone you talk to”. How do you think Lisa responded? If you guessed that she perked up, smiled, and said thank you, you’re partially right. She also made it a point to be the first to arrive each day thereafter and greet each of her co-workers with a smile.
  • Relater personalities, those people who are all about building relationships and helping everyone get along, prefer recognition that provides an act of service or quality time. Sales rep Joe was a Relater personality and his desire to do what was best for both his customer and the sales team he was part of was a key reason that he was a top sales person. Wanting to recognize Joe’s contributions, the account manager, Alex, went to him at the end of the day and told him simply that he was going to buy Joe’s lunch the next day. They ordered sandwiches and spent the lunch hour talking about Joe’s participation in a little theater company and the role he was going to play in its current production. Needless to say, Joe was thrilled by the lunch and the conversation … in fact, he did not realize that Alex knew anything about his activities outside of the workplace.

Great Leaders take the time to get to know the members of the team that they are privileged to lead. They take the time to determine what is important to each team member and they convey their appreciation in ways that are most valued by each individual. Have you worked with a Great Leader who took time to really find out what was important to you? Click “Comment” and share that experience. – OR – Click “Comment” and share how you like to be recognized for something well done.

Tom Hoisington is a speaker, trainer, and author whose goal is to provide leaders and potential leaders with tools that empower them to build teams that are creative and cost effective along with a clearer understanding of how personality types interact within those teams. He can be contacted at

Do Great Leaders Rely on Facts or Trust Their Intuition?

Last week, we looked at the decision making process of the Organizer personality who is a sensing, logical, thinker who relies on facts, figures, data … things that can be seen, touched, felt, and studied when making decisions. This week, we will contrast this with the decision making process of a Commander personality.

COREMAP(tm) teaches us that the Commander personality is an intuitive, thinking, logical, decision maker who is quite comfortable relying on his/her “gut feelings” when making decisions. In fact, even when presented with facts, figures, and demographics in support of a specific course of action, the Commander personality will often counter with the statement that, “while the facts and figures may say that we should do A, my gut tells me that we should do B. I’m going with my gut on this”. To the Organizer personality, this tendency to rely on intuition and “gut feelings” is uncomfortable and feels irrational.

However, this willingness to trust “gut feelings” empowers the Commander personality to be decisive and provides both the confidence and the willingness to take the lead and accept the responsibilities of leadership in order to ensure that the desired outcome is reached. Their decisiveness and confidence will frequently command the respect of others; but, it can also intimidate the less confident and the more introverted personalities.

Great Leaders who have a dominant Commander personality are quick thinking and level headed in times of stress and emergencies. Great Leaders also recognize that they cannot do everything themselves and are good delegators who find the right person for the job and inspire that person to greatness. Great Leaders are highly motivated to see those that they lead succeed in their own right. They are always willing to listen to the ideas of others and implement those ideas when they provide a better way to reach a goal; and, they give full credit to the one who provided the suggestion. At the same time, they have the self-confidence to reject those ideas that are contrary to their own ideas of what is right and what is wrong, what will work and what will not.

Have you had the privilege of working with a Commander personality and witnessing his/her decision making process? Click “Comment” and share your experiences.

Tom Hoisington is a speaker, trainer, and author whose goal is to provide leaders and potential leaders with tools that empower them to build teams that are creative and cost effective along with a clearer understanding of how personality types interact within those teams. He can be contacted at

What Could Possibly Make an Introverted Relater a Great Leader?

As much as a Relater Personality is the complete opposite of a Commander Personality (the quintessential “leader” that is on the shelf at type-casting), Relaters can be Great Leaders. What are the skill sets and characteristics that the Relater brings to the leadership table that make this personality an ideal fit in some circumstances?

  • Team and Consensus Builder – I recently read an article that was premised on the idea of being the new manager/leader who has to follow in the footsteps of a really BAD leader; one who used and abused his team. My first thought was that the ideal candidate for this position could well be a Relater. Relaters are all about creating and maintaining harmony. They take the time to build a team. They value everyone’s input and strive to build a consensus that all team members can support. How do they do this? They begin by being a …
  • Good Listener – In the article referenced above, it was understood that all members of the existing “team” KNEW that they were dysfunctional and they all had ideas about how they had become that way and what was needed to remedy the problem. The ideal candidate to turn this dysfunctional team into a smoothly operating production machine is someone who will take the time to listen to what the team members feel is needed; and, who will implement the best ideas, giving credit to those who contribute to the turn around. These are behaviors that Relaters excel at. They are …
  • Patient and Supportive – Change seldom happens “overnight”. Change, especially radical change, takes time and require encouragement. Again, Relaters understand this and will give the team time to adopt new systems and new thought processes, encouraging and supporting the people who make it happen.
  • Thoughtful – Once again, we need to recognize that Relaters, as introverted personality types, need to have their alone time to recharge their batteries; to re-energize themselves. Great Leaders who are Relaters and who use their alone time to consider their team and the situation in which it finds itself can find the opportunities that are available to the team and can develop strategies for turning dreams into realities.
  • Empathy – Relaters have tremendous empathy for others and can relate to the needs of other people. They are able to see themselves in another person’s shoes. A former neighbor, a Relater personality, worked in the construction industry. A job that he was supervising was slightly behind schedule and the client needed to obtain the certificate of occupancy (C.O.) on the coming Monday morning. There were no extensions to be had. Recognizing that his crew had been working hard and would not be excited at the prospect of working on Saturday to finish the job on time, this man did not begin by telling the crew that they would have to work on Saturday. Instead, he began by telling everyone how much he appreciated all that they had done to get the job this far; and, how proud he was of the quality of their work. He then made the statement that the final inspection for the C.O. was scheduled for Monday and that he planned to be on site at 7:30 on Saturday morning to make sure everything was done.  He then asked who would join him at 8:00 … that he’d provide the coffee and donuts. Needless to say, he had a full crew with him on Saturday, the job was finished on time, and the inspection was completed without a hitch.

Relaters have a real knack for building teams that work together … a skill that every Great Leader would love to have. Do you have an example of how a leader that you know has exercised Relater skills to build a great team. Click the COMMENT button and share it here.

Tom Hoisington is a speaker, trainer, and author whose goal is to provide leaders and potential leaders with tools that empower them to build teams that are creative and cost effective along with a clearer understanding of how personality types interact within those teams. He can be contacted at


This is an open letter to those who would call themselves “leaders”.

It’s time to look at how current leadership strategies are working. All too often, we hear those who would call themselves “leaders” stating that they will not negotiate; that proposals from those who hold different views are “dead on arrival”; that differences must be resolved “my way or the highway”. In the vernacular of personality assessments, these behaviors are examples of negative personality styles wherein …

  • the Negative Commander declares that “it’s my way or the highway” and that the only acceptable behavior is conformity with exactly what he/she declares;
  • the Negative Organizer seeks refuge in the unbending adherence to perfect detail; the perfect dotting of the i’s and the perfectly balanced crossing of the t’s;
  • the Negative Relater stops seeking consensus so that “we can all get along” and takes on a martyr mentality that we are not worthy of solutions;
  • the Negative Entertainer ceases caring about making life good for everyone around him/her and begins believing that he/she must be the focal point of everyone’s attention and adoration.

These negative leadership styles are not working!  It’s time to try something else. To provide a historical example of finding workable solutions that benefit everyone …

In 1787, the Founding Fathers found themselves at a crossroads while writing the Constitution. The question centered on the nature of the legislative branch of the government.

Large states favored proportional representation wherein each state would have representation based on population; i.e., one representative for each xx number of people. This was a key component of what was referred to as the “Virginia Plan” and would give large, more populous states, more representatives than would be given to small states. Small, less populated, states feared that this form of legislature would make their opinions and wishes irrelevant; that the large states could overwhelm their smaller representation and do only what was in the interests of the large states.

Conversely, small states endorsed a legislature that would provide each state with the same number of representatives so that each state would carry the same weight in any vote; essentially, one state, one vote. This was a key component of the “New Jersey Plan” that would have kept the Articles of Confederation in place.

After a period of extended debate, Roger Sherman and Oliver Ellsworth … both representatives from Connecticut … offered a compromise solution. Combining both proposals, their compromise created a bicameral legislative branch; a Congress with two houses. One chamber, the House of Representatives would have a membership based on population; the Virginia Plan’s one representative for each xx number of people. The second chamber, the Senate, would give equal representation to each state; the New Jersey Plan’s “one state, one vote”. In proposing this compromise solution, these men demonstrated true leadership … they actively sought and found a solution that was in the best interest of the country and that the majority of the representatives could support.

Great Leaders not only talk the talk of wanting to do what is best for the nation, they work together to find solutions that accomplish the goal of doing what is right and what is best for the country. Great Leaders recognize that when they find themselves in a hole, it’s best to stop digging deeper and start digging out of the hole; to find common ground that can lead to solutions based on a consensus of what is best for the majority. Great Leaders understand that, in the immortal words of Star Trek’s Mr. Spock, “The needs of the many (the nation) outweigh the needs of the few.”

As stated above, negative leadership styles are not working!  It’s time to try something else. It’s time to seek out and find compromises that, while not giving everyone everything that they want, offer solutions that most can accept as being in the best interests of the nation. Set aside the negative leadership behaviors. It’s time to become true leaders; Great Leaders, who act in the best interests of those that they have been given the privilege of leading.

Tom Hoisington is a speaker, trainer, and author whose goal is to provide leaders and potential leaders with tools that empower them to build teams that are creative and cost effective along with a clearer understanding of how personality types interact within those teams. He can be contacted at

What Could Possibly Make an Introverted Organizer a Great Leader?

Organizers can be Great Leaders. Don’t believe me? Let’s take a look at a few of the characteristics and skills that the Organizer brings to the leadership table.

  • Analytical – Organizers who use their “alone time” to examine situations often see opportunities where others see only problems, obstacles, limitations, and dead ends. Given sufficient examination, these impediments can be turned into motivations and opportunities. The analytical Organizer finds the opportunity to do what “they” say can’t be done.
  • Detail Oriented – There is an old saying that “the devil is in the details” and here is where the Organizer shines. While the Commander does not want to be bothered with the details, preferring the “big picture”; and, while the Entertainer may not always recognize that there ARE details (as an Entertainer myself, I feel I can safely make this observation), the Organizer identifies the key elements that must be included if a project is to succeed and then makes sure that someone is responsible for ensuring that they are attended to.
  • Focused – While Organizers are extraordinarily attentive to details, they still are able to “keep their eyes on the prize”. They make sure that the details are attended to because they see how those details contribute to the ultimate success of the team and the project.
  • Consistent and Fair – Teams seem to function best when all members know what is expected of them and what each member will be contributing. Organizers, being detail oriented and having systems and processes in place to ensure that those details are attended to, tend to make certain that the processes and procedures ensure that things are done the same way each time and that the standards are consistently applied. Ultimately, fairness means that the same standards are applied, consistently, to every member of the team.
  • Perseverance – The value and importance of some projects is always readily apparent to others. When a Great Leader knows that he or she has a good idea, perseverance is a key component required for the ultimate adoption of that idea. While others may give the idea a passing glance, the Organizer sees the value and persists in presenting that value to the audience and will not give up.

Organizer personalities can be Great Leaders … they bring vital traits and skills to the leadership table. If you think about the truly great leaders you have known and admired, there is probably at least one Organizer on your list. Click the “Comment” button and share your story about that Organizer Leader here.

Tom Hoisington is a speaker, trainer, and author whose goal is to provide leaders and potential leaders with tools that empower them to build teams that are creative and cost effective along with a clearer understanding of how personality types interact within those teams. He can be contacted at

What Do You Mean, Introverts Can Be Leaders?

Hello, type casting? I’d like to order a leader … you know, someone who is outgoing, a back-slapper, a hail good fellow well met type of person; a “take charge” guy or gal. That’s what leaders look like, isn’t it? Or is it?

COREMAP tells us that there are four personality types; Commanders, Organizers, Relaters, and Entertainers. Commanders and Entertainers are extroverts … outgoing; never saw a stranger, only a friend as yet unmet. Organizers and Relaters tend to be introverts who value their “alone” time; who are happy to be in the back of the room observing rather than at the front of the crowd drawing attention to themselves.

Call type casting for a leader and the odds are that they will send over a Commander or an Entertainer; usually the former. But, Organizers and Relaters can be Great Leaders because of the talents and skills that they bring to the table. Consider …

  • Organizers and Relaters use their alone time to re-energize themselves; and, this often includes taking time to bring clarity to their motives and values. By using their alone time to determine what truly motivates and excites them; what actions they will take in the pursuit of their goals (as well as what actions they will NOT take because those actions would violate their own personal code of ethical conduct), these introverted personalities are able to clearly set a course that they can explain to their followers and the vision that they have for the future … a vision that their team members can see and choose to be a part of.
  • While Organizers and Relaters may shun the limelight, they are often at their very best in one-on-one conversations. They use these personal conversations to convey their core message; their core values; their vision as they personalize the conversation to the individual needs of their listeners.
  • As people who choose to avoid the spotlight, introverts can be more observant of the actions of others. Organizers and Relaters watch what others say and do. They are able to see and hear those who quietly have an impact on the thoughts and actions of others. They are adept at drawing those quiet leaders into the conversation; and, they allow those people to guide the thoughts and actions of others. Equally important, they are able to identify those things that they want to change and improve … both in their environment and in themselves.

Hello, type-casting? I need a leader. Let’s not limit ourselves to the usual suspects. Great Leaders come in from all personality types and each personality type brings very specific and valuable skills to the leadership table. Let’s find the candidate who brings the needed skills to the role.

Tom Hoisington is a speaker, trainer, and author whose goal is to provide leaders and potential leaders with tools that empower them to build teams that are creative and cost effective along with a clearer understanding of how personality types interact within those teams. He can be contacted at

How Can a Relater Personality Be a Great Leader?

When people think of leaders, they tend to think of the person who takes command; who gives orders; who talks loudly; who moves through the crowd shaking hands with everyone and talking to everyone who will listen … and frequently to those who would rather not listen.

A Relater Personality (see Personality Types and Leadership – Part 3 published here on April 11, 2012) hardly fits the description above. Relaters tend to be introverted personalities; again, not what you expect from someone who aspires to a position of leadership. But, I believe that Relaters can be GREAT Leaders because they have some skills that are desperately needed.

They Listen: I once heard the great Cavett Robert say, “God gave you two ears and one mouth. It was a hint.” What did he mean by this? Great Leaders recognize that they do not know it all. Great Leaders listen twice as much as they talk; and, at this, Relaters excel. Relater Personalities listen to others, especially where there are differing opinions and points of view so that they can determine where common ground exists.

They Build Consensus: Once the Relater Leader knows where the common ground is, they are in a much better position to broker compromises in which all parties believe that they have gotten what they need. They rally people to the positions that all support and keep everyone focused on what they have in common; the positions that they all support. Rather than having team members see other members with differing points of view as opponents to be defeated, Relater Leaders help the team arrive at positions that the majority can support. Even those who don’t completely agree with the position feel valued in that they had an opportunity to present their opinions and ideas and that they were heard.

They Foster a Spirit of Teamwork: My former neighbor, Bobby, is a Relater Leader. Working in the construction industry, Bobby was a job-site supervisor and had a reputation for getting more quality work from his crews than any other supervisor in the company. Got a tough job with a hard completion deadline? This was the man you wanted on the job! I asked him how he did it and his answer was quite simple. He stated that his crews did not work for him … they work with him. If he needed the crew to work on Saturday in order to be ready for an inspection on Monday, he did not tell the workers that they had to work on Saturday. He told them that, in order to have the job done by Monday morning, some work needed to be done on Saturday. He told them that he’d be on the job-site at 7:00 a.m. with coffee and donuts; then, he asked who would be there at 8:00 a.m. to help him get the job done. He never lacked help; and, they usually showed up well before 8:00 and found him hard at work. His crew knew that they were a team; that they would succeed or fail as a team; and, that the leader of the team would work as hard, or harder, than he asked of them.

Can a Relater Personality by a Great Leader?  Comment here and tell us what you think?

Tom Hoisington is a speaker, trainer, and author whose goal is to provide leaders and potential leaders with tools that empower them to build teams that are creative and cost effective along with a clearer understanding of how personality types interact within those teams. He can be contacted at

Personality Types and Leadership – Do Leaders Have Multiple Personalities?

I had a fascinating conversation last week with a client who had recently completed a COREMAP assessment.  After discussing the outcomes of the assessment, we determined that his dominant personality was that of a Commander with highly developed Organizer traits as his secondary or back-up personality.  This is a relatively common combination, but what made him atypical was that he also had highly developed Relater traits as well and Relater was his tertiary personality.  When I told him about this, he was concerned that these different facets of the same person would create mental conflicts.  He laughingly asked if I was suggesting that he had some kind of “multiple personality thingy” … was I saying that “someday, someone would write a book or make a movie about the multiple faces of ME?”
After we both laughed, I explained that each of us contains all four personality types and that, at various times, we all call upon each of those personalities to help us deal with situations.  To explain how we use them, the following scenario was created —
Let’s assume that the team you lead at work has encountered a problem that must be solved.

• Your Relater tells your mind, “we have a problem that is causing disharmony … it must be resolved in order to restore harmony”.  Your Relater identifies the problem.

•Your Organizer tells your mind, “here are the steps that must be taken to solve the problem and restore harmony”.  It provides the details to the solution.

• Your Commander now instructs the team to take the steps necessary to solve the problem and the time frame in which they must be taken.  In essence, the Commander says, “here’s what must be done, let’s do it!”
Rather than creating conflict, each facet of our personality steps up and does what it does best helping us solve problems and resolve conflict.

Personality Types and Leadership – Part 4

Where Commander-Leaders don’t really want to be bothered by details and Entertainer-Leaders know that details exist but don’t know what they are, it takes a special kind of person to handle details.  COREMAP® calls these special people Organizer Personalities.
Organizer Personalities as Leaders
As a general rule, Organizer Personalities do not usually seek out positions of leadership.  However, when a job requires someone who excels in creating a structured, systematic environment, the Organizer Personality offers traits and skills that enable the Organizer-Leader to flourish.  These qualities and skills include:
Willingness to Train – Great Organizer-Leaders are detail oriented and take the time and effort to ensure that their followers have all of the details needed to properly complete a job.  Since they are logical and methodical in all that they do, training programs that they design and deliver tend to provide sequential lessons that make it easy for students and trainees to follow.
Patience and Fairness – Organizer-Leaders recognize that people learn at varying speeds.  Consequently, they are very patient and willing to review details until their followers understand them.  Once the Organizer-Leader believes that followers are prepared to perform the tasks and complete the projects before them, he/she gives the followers great latitude in how the job is done so long as it is completed within the timeframe allowed.  If there are problems or conflicts, the followers know that the Organizer-Leader will help them find a solution quickly and will fairly arbitrate any disputes.
• Leads by Example – When the time comes to get a job done, the Organizer-Leader believes that the best place to lead is from the front and set the example.  He/She does not have the self-perception of being over others; rather, believes that “many hands make light work” and that his or her hands are every bit as capable of lightening the load on followers as anyone else’s.  Because the Organizer-Leader is working right alongside the followers, he/she has a great insight into the challenges that the other workers face and will always be looking for solutions that benefit “his/her people”.
• Loyalty – Having worked right alongside the followers, the Organizer-Leader is very likely to see them as part of his/her extended family and will tend to take the attitude that “we take care of our own”.  The old expression, “I’ve got your back” could well describe the message that the Organizer-Leader sends out to followers.  This message may not be vocalized; but, is delivered by the actions taken and the examples set by the Organizer-Leader.
A good example of an Organizer-Leader might well be the Compliance Officer, we’ll call him “John”, at a securities broker/dealer I worked with.  A major part of his job was ensuring that agency managers were well prepared for the day when a regulatory inspector would walk into the agency office to conduct a legal compliance inspection.
Each year, John would schedule an inspection at each agency, describing it as a “dress rehearsal” compliance inspection.  He used an inspection sheet prepared by the broker/dealer; an inspection sheet based on the experiences of the president of the firm who was also a securities attorney and an expert witness in many court cases involving securities firms and their registered representatives.  John would randomly select client files, much as a regulator would, and review each file to confirm that the representative had conducted a thorough fact-finding interview and that the investments recommended were suitable for both the risk tolerances and financial goals of the client.  At the conclusion of the inspection, John would meet with the agency manager and review the files with the manager.  John then recommended actions that needed to be taken within the agency in order to offer the highest probability of a successful outcome to a genuine regulatory inspection; and, he suggested training that should be provided to the registered representatives to ensure that they provided all of the documentation that was needed to justify and defend the recommendations that they offered to clients.
About six months after conducting a “dress rehearsal” with an agency manager, John got a call from that manager.  The manager told John that an inspector had just left the office; that the agency had passed with flying colors; and, that at no time was she nervous about the outcome of the inspection because she knew that she had taken action on all of John’s recommendations and that her registered representatives had received the suggested training.
By providing the processes and procedures; by offering a system that the agency manager could adhere to, John made certain that the team he led was well prepared for the challenges that they would face; and, that they would emerge from those challenges stronger, more competent, and more confident in their own ability to succeed.

Personality Types and Leadership – Part 2

If you are like most people, you’ve either met or heard of someone who just seems to attract others like a light bulb attracts moths at night.  He or she is seen as being warm, approachable, magnetic.  When there is work to be done, this person leads others into it with excitement and enthusiasm. COREMAP® calls these people Entertainers.

Entertainer Personalities as Leaders

Just as the Commander Personality brings specific skills to a leadership position, Entertainers bring skills that make people want to follow them; and makes the follower feel special for having chosen to follow this leader.  To separate themselves from the not-so-great, GREAT Entertainer-Leaders are:

  • Great Communicators – By their very nature, Entertainer Personalities have the ability to communicate their thoughts, their vision of the future, in clear and vivid terms.  For these leaders, words are not merely “words” … they are tools that bring their experiences and vision to life … when properly put together and sequenced, they change mere music into the soundtrack of a dream come to life.  For this person, the sky is not simply blue; it is a cerulean blue so bright that it hurts your eyes to look at it for any length of time.
  • Good Listeners – This seems highly improbable since Entertainer Personalities love to talk!  But, the fact is that great Entertainer-Leaders have learned that taking time to listen attracts followers; and, that having listened, they will be asked to provide feedback … they will be asked to talk and their audience will be eagerly awaiting their every word.
  • Interpersonal Skills – Entertainer Personalities love to be the center of attention.  Great Entertainer-Leaders take the time to interact with their followers and make themselves available … to have an “open-door” policy that is backed up with a welcoming, receptive attitude.  Great Entertainer-Leaders have learned that to have an audience that is fully engaged with them, they must give their audience their undivided attention.  When they are with you, they are with you; nothing and no one is permitted to interrupt or distract.
  • Optimistic – No one’s life is free from adversity.  The great Entertainer-Leader though has learned to find the silver lining in any cloud.
    There are no road blocks to progress.  Rather, these temporary obstacles are viewed as opportunities to be innovative; challenges that empower each of us to demonstrate how we can rise up to the challenge and create solutions.  Great Entertainer-Leaders use this optimism to inspire those around them to accomplish things that the followers have never thought possible.
  • Create a “Fun” Environment – For the Entertainer Personality, life is to be enjoyed and lived to the fullest.  The Entertainer-Leader knows that no one wants to slave away in a work environment that is dull, boring, and the days blur into a monotonous week in which nothing distinguishes one day from another.  Consequently, the Entertainer-Leader is going to create an environment in which not only are organizational objectives attained, the wants and needs of each individual are going to be fulfilled as well … an environment that is upbeat, positive, and contains occasional surprises that make each team member smile and eager to see what the coming day will bring.

In Part 1, I stated that Ray was a Commander-Leader.  He also had a lot of the Entertainer-Leader in him, too.  Whether it was a sales contest that made each salesperson want to make one more cold call; or, an end of the day “sale-a-bration” in which everyone returned to the office after their last evening appointment for pizza, he was always finding ways to make working feel like play.  He even found ways to make weekly sales meetings fun.

Anyone who has attended more than a couple of sales meetings knows that they usually follow a template that says, “I know you’ve sold something in the past but that is the past … go sell something today.”  Ray’s sales meetings were different.  He found ways to make them fun.  While I did not witness this one first hand, one of his greatest sales meetings was held right around Halloween.

He had a casket delivered to the office and set up in the meeting room.  Just before it was time for people to arrive for the weekly meeting, he laid down in that casket, folded his arms across his chest and closed his eyes.  When the sales people arrived, they were ushered into the meeting room by his secretary who simply told them to sit down and wait quietly for the service to begin.  They found Ray lying in the coffin and heard organ music playing softly.  When everyone was present, his secretary closed the door letting him know it was time to start the sales meeting.  While everyone sat there wondering what was going on, he suddenly sat up, climbed out of the casket, slapped his hands together and cried out, “Now that I have your attention … Now that you’ve thought about the permanence of death … NOW we’re going to talk about the miracle of life insurance!”  When the meeting ended, everyone of those sales people walked out with a smile on their face, eager to share the miracle of life insurance with a prospective client.  Obviously, Ray did not do this for every sales meeting; but, you can be assured that every member of his sales team looked forward to each meeting, wondering if today was going to be the day he grabbed their attention in a new and unusual way.

NEXT:  Organizer Personalities as Leaders